In the Transmedia module you design a strategy for a transmedia experience, based on an insight (idea worth spreading) from the Social design module on the theme of sustainability, in which multiple media are used in such a way that emotional impact and a new (thinking) perspective on a specific situation is created for a given target group.
My group decided to focus on children and trying to find a way to educate them about healthy diet and sustainability.
We created a childfriendly cooking book that contained a couple of cartoon figures that help children on their journey to a healthier lifestyle.
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